Over 35 years ago the owner of East Coast Plastics, an industrial dip coating company in Massachusetts, started making fishing lures during his downtime to fuel his relentless fishing habit. During his fishing trips, these lures and skirts would end up circulating the docks which quickly became the foundation for the Octopus style squid skirt as it is known today. From then on, Ocean Lure Concepts has been the industry leader in soft plastic squids and trolling lure replacement skirts servicing the sport-fishing industry. Over the years “OLC” has undergone a number of changes and improvements to its systems as well as the proprietary mixture and fine-tuning of its formula. Today, Ocean Lure Concepts employs over 20 employees in the Wilmington, North Carolina facility and warehouse. After 30 years and over 7 million skirts sold, Ocean Lure Concepts is still committed to bringing you the finest quality skirts and squids available in the market today.


Ocean Lure Concepts is a subsidiary of Fathom Offshore Holdings LLC. A leader in quality saltwater tackle brands.